Post-Conviction Social Studio
Golden rules
Fewer words = bigger, bolder, better.
One idea per graphic.
When in doubt, start from a preset and just change the words.
HOW DO I MAKE A GRAPHIC?
1. Pick a Quick start preset from the dropdown to get a head start, or start blank.
2. Choose your Format (see the size guide below).
3. Type your Headline. One line per row. Fewer words look bigger and bolder.
4. Add an Eyebrow (the little tag up top), a Subline, and a Button if you want them. Leave any blank to hide it.
5. Hit Download PNG. The file saves to your computer.
CAN I MAKE A CAROUSEL/MULTI-SLIDE POST?
1. Build your first slide like normal.
2. Click + Add this as a slide.
3. Change the words for the next slide, click Add again. Repeat for each slide.
4. Click Download all slides.
OUTPUT? You'll get numbered images (01, 02, 03...) in order, ready to upload as a carousel.
CAN I ADD A LOGO OR ADJUST THE COLORS?
YES!
-The Accent and Shadow swatches change the two brand colors.
-Headline text and Subline text let you recolor the words.*
-Add our PVA Logo mark (PVA for the firm, TP for Tiff, TV for Teresa) in the top corner.
The logo automatically matches whatever colors you picked.
*(the "A" chip means "auto," which matches the background)
PLATFORM/USAGE SIZE GUIDE
Square 1:1
Instagram and Facebook feed posts.
Story 9:16
Instagram/Facebook stories and reels covers.
Portrait 4:5
tall feed posts that take up more screen.
Landscape
LinkedIn, Twitter/X, or a website banner.
Postcard 5×7
printed postcards and mailers.
Card 3.5×2
business cards.
Flyer 8.5×11
flyers, one-pagers, and download handouts.